AI · every morning
Walk in already knowing the day.
Every stylist's phone has a brief by 6am. Who's coming in, what they had last time, a smart upsell, the prep notes you wrote three months ago. No more flipping back through tabs at the chair.
Chairup
The chair doesn't change. So why should your clients?
Build Relationships, Not Calendars — booking, AI, marketing, memberships, loyalty, and hosting in every plan. Add seats or capacity only when you grow.
No credit card required. Cancel anytime. Free Vagaro migration.
6am
AI briefing on every stylist's day
1 price
AI, hosting, loyalty — no add-on fees
0 contracts
Month-to-month, leave anytime
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What’s included
Everything a salon needs, in one price.
We don’t sell add-ons for features. Every plan includes every feature. Plans differ on volume — seats, messages, AI access — not on what’s switched on.
AI Daily Briefing
Every morning at 6am local, every stylist gets a personalized brief: who's on their book, prep notes, customer history, smart upsell suggestions. Included on every tier.
Salon PulseStudio
Owner dashboard with a 14-day revenue forecast, no-show risk score per appointment, and the gaps you should fill next. Built for owners running multi-stylist books.
AI Campaign Drafting
Describe what you want to promote — Chairup writes the campaign. Subject lines, body, and a curated template library as a fallback. Studio plans learn your voice from the campaigns you've already sent.
Marketing Campaigns
Email and SMS campaigns that render in your brand — your logo, your colors, your fonts. Live preview, audience segmentation, scheduled sends, suppression-list compliant.
Brand-Matched Emails
Every reminder, confirmation, and campaign uses your salon's brand. Tenant upload your logo and pick your accent color, or we auto-pull from your website if we built it.
Memberships & Loyalty
Recurring memberships with member-only pricing, product credits, and bulk-assign for grandfathering. Points-based loyalty with custom rewards and automatic redemption at checkout.
Booking + Smart Reminders
Online booking on your domain, deposits, intake forms, and a cadence that balances delivery rate with cost — email at 24h, SMS at 2h. Customers pick their own preference.
Hosting IncludedPro & Studio
We host the marketing site we build for you — custom domain, SSL, uptime monitoring. Bundled on Pro and Studio, no separate hosting bill. Hosting is for Chairup-built sites only; if you bring your own site we connect your booking flow to it.
Vagaro Migration, Free
Drop in your Vagaro CSV exports. Customers, services, staff, gift card balances, and appointment history come over automatically. We help you check the result before you switch.
Pricing
Pick a tier. Every feature unlocks with it.
Simple monthly pricing. No contracts, no setup fees. Optional add-ons for extra seats or capacity stay opt-in — you only pay when you grow.
Duo
2 stylists. Bookings, reminders, deposits.
$49/mo
Includes 2 stylist seats. Add more at $9/seat/mo.
- 2 stylists
- Every feature included
- AI daily briefing + AI campaign drafting
- Memberships, loyalty, marketing
- 500 SMS reminders & 3,000 emails / mo
- Vagaro migration included
Most popular
Pro
Up to 10 stylists. Marketing, memberships, loyalty.
$99/mo
Includes 10 stylist seats. Add more at $9/seat/mo.
- Up to 10 stylists
- Everything in Duo — higher caps
- 1,500 SMS reminders & 20,000 emails / mo
- 1,000 SMS marketing sends / mo
- Website hosting on Chairup-built sites
Studio
Up to 15 stylists. Everything, plus AI assistant.
$149/mo
Includes 15 stylist seats. Add more at $12/seat/mo.
- Up to 15 stylists
- Everything in Pro — highest caps
- Salon Pulse owner dashboard
- 3,500 SMS reminders & 45,000 emails / mo
- 2,500 SMS marketing sends / mo
What’s in each tier
Same features, different volume.
Compare tiers
Duo
$49/mo · 2 seats
Pro
$99/mo · 10 seats
Studio
$149/mo · 15 seats
Online booking + deposits
SMS reminders / mo
500
1,500
3,500
Email sends / mo
3,000
20,000
45,000
SMS marketing / mo
0
1,000
2,500
Memberships + loyalty
AI campaign drafting
AI daily briefing
Per-stylist morning prep + smart upsell suggestions.
Salon Pulse
Owner dashboard — revenue forecast, no-show risk, gaps to fill.
Website hosting
Included on Chairup-built sites only.
Duo
$49/mo · 2 seats
- Online booking + deposits
- SMS reminders / mo500
- Email sends / mo3,000
- SMS marketing / mo0
- Memberships + loyalty
- AI campaign drafting
- AI daily briefing
Per-stylist morning prep + smart upsell suggestions.
- Salon Pulse—
Owner dashboard — revenue forecast, no-show risk, gaps to fill.
- Website hosting—
Included on Chairup-built sites only.
Pro
$99/mo · 10 seats
- Online booking + deposits
- SMS reminders / mo1,500
- Email sends / mo20,000
- SMS marketing / mo1,000
- Memberships + loyalty
- AI campaign drafting
- AI daily briefing
Per-stylist morning prep + smart upsell suggestions.
- Salon Pulse—
Owner dashboard — revenue forecast, no-show risk, gaps to fill.
- Website hosting
Included on Chairup-built sites only.
Studio
$149/mo · 15 seats
- Online booking + deposits
- SMS reminders / mo3,500
- Email sends / mo45,000
- SMS marketing / mo2,500
- Memberships + loyalty
- AI campaign drafting
- AI daily briefing
Per-stylist morning prep + smart upsell suggestions.
- Salon Pulse
Owner dashboard — revenue forecast, no-show risk, gaps to fill.
- Website hosting
Included on Chairup-built sites only.
Every tier includes Vagaro migration, brand-matched reminders, and month-to-month with no contract.
Need more than 15 stylists or multiple locations? Talk to us about Enterprise. Get in touch.
Optional add-ons
We’ll build it, host it, and grow with you.
Your subscription covers running the salon. These are optional — for the times you want us to handle the website, the launch, or just add another chair.
Website build packages
One-time. We design, write, and ship it.
Starter
Single-page launch site, booking embed, contact form.
$497 one-time
Most chosen
Professional
Multi-page site, custom design, service/team pages, gallery.
$997 one-time
Premium
Full custom build, brand work, content writing, photo direction.
$1,997 one-time
Website hosting
Bundled free on Pro & Studio for Chairup-built sites. Duo or BYO can subscribe here.
Essential
Custom domain, hosting, SSL, uptime monitoring.
$29/mo
Professional
Everything in Essential plus monthly content updates and SEO basics.
$49/mo
Concierge
Hands-on: quarterly redesigns, copywriting, analytics review.
$99/mo
Extra seats
Add another stylist past your tier’s seat cap.
Duo & Pro$9/seat/mo
Studio$12/seat/mo
Each extra seat also bumps your monthly SMS reminder, SMS marketing, and email caps so the new stylist isn’t fighting for capacity.
Messaging overage
If you blow past your monthly cap, we don’t stop sending.
SMS reminders over cap$0.02 / message
Marketing SMS over capBuy a pack ↓
Email over capBuy a pack ↓
SMS reminders auto-bill at $0.02 each so confirmations never miss. Marketing SMS and bulk email pause at the cap — buy a pack below to keep sending.
Marketing send packs
One-time purchase. Credits expire 90 days after purchase.
Marketing Email Pack
5,000 email credits — 0.40¢ each
$20 one-time
Drains automatically once your monthly Email cap is exhausted.
Mini Marketing SMS Pack
1,000 sms credits — 1.5¢ each
$15 one-time
Drains automatically once your monthly SMS cap is exhausted.
Marketing SMS Pack
2,500 sms credits — 1.6¢ each
$40 one-time
Drains automatically once your monthly SMS cap is exhausted.
Need a custom domain you already own? We’ll wire it up for free with any hosting plan. Card processing is the standard Stripe rate (~2.9% + 30¢); we don’t mark it up.
How much you’d save
The math, before you pick up the phone.
Drop in a few numbers from your current setup. We’ll compare it against the right Chairup tier and show what you keep every month.
Active chairs in your salon
What you pay your current platform
New clients found via Fresha / Booksy / Vagaro marketplace
Mean service price per visit
$301
estimated monthly savings — $3,612 a year
Best value
Chairup
Pro tier
Subscription$99
Platform fee on bookings$0
Setup fee$0
Monthly total$99
Your current platform
Subscription + lead commission
Subscription$100
~20% on new-client leads$300
Monthly total$400
The 20% figure applies to new-client leads booked through a competitor’s marketplace — not your repeat clients. Fresha charges 20% on marketplace bookings, Booksy Pro up to 30%, and Vagaro adds per-new-client fees and Pro Plus marketplace surcharges. Set “New client leads / mo” to 0 to compare on subscription cost alone. Card processing (~2.9% + 30¢) is the same on both sides and not included.
Why switch
Honest about where we win — and where Vagaro still wins.
We’ll tell you up front: Vagaro is older, has deeper inventory, and has mature mobile apps we’re still building. We win on price transparency, AI, and how the booking flow feels on your own site.
Feature
Chairup
Vagaro
Pricing
ChairupPublished. $49 / $99 / $149. No setup fee. Add-ons only for extra seats or capacity.
VagaroPer-feature add-ons to unlock core tools. Hidden bundles.
AI Daily Briefing
ChairupBuilt in on every tier. Salon Pulse owner dashboard on Studio.
VagaroNot available.
Marketing emails
ChairupRendered in your brand. Live preview.
VagaroGeneric templated layout.
Website hosting
ChairupBundled on Pro & Studio — for Chairup-built sites.
VagaroSeparate paid add-on.
Contracts
ChairupMonth-to-month. Leave anytime, export all data.
VagaroMonth-to-month, but data export is awkward.
Migration
ChairupWe import your customers, services, staff, and history.
VagaroSelf-serve CSV out, with caveats.
Support
ChairupDirect from the team that builds the product.
VagaroTiered, varies by plan.
What you’ll gain on Chairup
- AI briefing + AI campaign drafting on every tier; Salon Pulse on Studio
- Brand-matched emails on every reminder and campaign
- Memberships, loyalty, and gift cards in one place
- Hosting included on Pro & Studio for sites we build
- Migration done with you, not handed off as a CSV link
- Mobile-first — runs the whole salon from your phone.
- Human support when you need it — built so you usually won’t.
Where Vagaro still wins
Things we’re honest about.
- Mature mobile apps for staff and clients
- Deep inventory tracking with auto-reorder
- More third-party integrations (QuickBooks, etc.)
- Marketplace traffic from the Vagaro app
See it live
Book a 20-minute walkthrough.
We’ll show you the AI briefing, the marketing composer, and how to migrate from Vagaro — in your own salon’s data, not a demo tenant.
- No sales pressure. No long-term contract.
- We’ll send a recap and your sandbox link the same day.
- Prefer email? Write to hello@getchairup.com.